Juventus to sell stadium naming rights?

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Juventus to sell stadium naming rights? Empty Juventus to sell stadium naming rights?

Post by Tomwin Lannister Wed Apr 17, 2013 5:29 pm

I know this has been rumoured for a while, and here's a new article on the situation.

Sport Mediaset are claiming that Juventus are closing in on a €120m stadium naming rights deal with Samsung.

The South Korean giants are said to be looking to sign a five-year agreement with the Old Lady which would see the Juventus Stadium rebranded as the Samsung Stadium.

Samsung have apparently been in talks with Sportfive, the company who agreed a 12-year naming rights deal which sees the Italian club receive a minimum of €6.25m a season.

Juventus have yet to react to the rumours and they haven’t in the past when Samsung were again linked with their arena.

In November 2012, Juve and Samsung penned a sponsorship contract which saw them become the club’s technological partners.

In the Korean language, Samsung means ‘three stars’.

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Now, obviously the 120M is split up into small chunks. However, because we would have 100% guaranteed money coming in, we might be able to go over budget in the transfer windows knowing we have this money to fall back on. 120M over 5 years is an extra 24M per season. Did somebody say 'top striker' ? Cool

I personally like the name, and seeing as it means 3 stars you can't complain. I would be up for being sponsored by samsung on the shirts too.

Well, let's see how this all plays out.
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Post by Juventude Wed Apr 17, 2013 5:49 pm

Yeah, but how much of that money goes to SportFive? Juve sold the rights to SportFive to pursue a company to buy the naming rights. As the article says, Juve will at least receive 6.25M because of their contract with SportFive. I guarantee you that SportFive will be taking a large cut of the money from Samsung.
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Post by DeviAngel Wed Apr 17, 2013 7:06 pm

6.25 mil per season is nothing ...well at least we can pay the top players salary with that Very Happy
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