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Top 25 Most Valuable Brands in the World

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Post by animal.crackers Sun May 20, 2012 8:23 pm

http://www.businessweek.com/news/2012-05-20/bayern-munich-second-in-brand-value-after-champions-league-final
Code:
Top 25 clubs by brand value (millions of dollars):
====================================================
1. Manchester United    853
2. Bayern Munich        786
3. Real Madrid          600
4. Barcelona            580
5. Chelsea              398
6. Arsenal              388
7. Liverpool            367
8. Manchester City      302
9. AC Milan            292
10. Schalke              266
11. Borussia Dortmund    227
12. Tottenham            225
13. Inter Milan          215
14. Ajax                184
15. Marseille            168
16. Juventus            160
17. Hamburg              153
18. Lyon                120
19. Aston Villa          87
20. Newcastle            86
21. Roma                  85
22. Napoli                85
23. Everton              79
24. Corinthians          77
25. Bordeaux              76
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Post by Lex Sun May 20, 2012 8:28 pm

credibility 75%

Wait.............Tottenham more valuable as a brand than Inter or Ajax??

credibility 00%
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Post by animal.crackers Sun May 20, 2012 8:29 pm

Lex wrote:credibility 75%

Wait.............Tottenham more valuable as a brand than Inter or Ajax??

credibility 00%
:coffee:
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Post by Swanhends Sun May 20, 2012 8:34 pm

Chelsea above Arsenal :vagi:
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Post by animal.crackers Sun May 20, 2012 8:39 pm

In terms of brand equity (or value) , yes.

Arsenal make more money though , I believe, but brand equity is completely different.
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Post by Le Samourai Sun May 20, 2012 8:41 pm

I'm guessing alot is based on attendance here.

No way Juventus is behind all these teams.

Nah something not right here, I think that there's no way they can really measure loyalty (an essential pillar of brand equity) other than attendance.Which skews the results a bit.


Last edited by Le Samourai on Sun May 20, 2012 8:46 pm; edited 1 time in total
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Post by pUsHa Sun May 20, 2012 8:43 pm

Everybody know Tottenham ... this team has such a big history and exposure to the world that its unbelievable they are 12 should be first ffs !
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Post by animal.crackers Sun May 20, 2012 8:47 pm

pUsHa wrote:Everybody know Tottenham ... this team has such a big history and exposure to the world that its unbelievable they are 12 should be first ffs !
:facepalm:
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Post by Swanhends Sun May 20, 2012 8:48 pm

Lex wrote:credibility 75%

Wait.............Tottenham more valuable as a brand than Inter or Ajax??

credibility 00%

To be fair, our brand isn't worth much...Just on the basis of Spurs being in the top quarter of the EPL the last couple years it doesn't surprise me that they are ahead of us

Such is the EPL's superiority, really
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Post by RED Sun May 20, 2012 9:13 pm

Shocked @ the amount of premier league teams on that list.

No surprises on who's no.1 though.
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Post by animal.crackers Sun May 20, 2012 9:16 pm

RED 80s. wrote: Shocked @ the amount of premier league teams on that list.

No surprises on who's no.1 though.
The Premier League is a cash cow.

Every advertiser's wet dream.
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Post by Rebaño Sagrado Sun May 20, 2012 9:27 pm

No surprise to see United first, but BM ahead of RM scratch
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Post by CBarca Sun May 20, 2012 9:35 pm

Schalke... Shocked
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Post by rwo power Mon May 21, 2012 1:21 am

Brand value is how well something can get marketed. If you ask "Ajax or Tottenham", then ask yourself how many people would rather buy Tottenham merchandise than Ajax merchandise and where would a company rather like to invest to get advertised. That's what brand value entails and not some perceived historical or sporting superiority.
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Post by AnJl Mon May 21, 2012 5:03 am

Aston Villa? Say wha?
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Post by fatman123 Mon May 21, 2012 5:05 am

when heskey leaves Villas brand value will fall through the flor to a more realistic postion
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Post by AnJl Mon May 21, 2012 5:10 am

Maybe this was McLiesh's (couldnt care about the spelling) plan all along

Boring football bringing in the money hmm
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Post by Zealous Mon May 21, 2012 5:23 am

Another thing Bayern came second in.


(Can't believe no one made this joke yet xD)
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Post by Swanhends Mon May 21, 2012 8:46 am

Zealous wrote:Another thing Bayern came second in.


(Can't believe no one made this joke yet xD)

:bow:

Nevern Munchen hmm
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Post by Great Leader Sprucenuce Mon May 21, 2012 8:47 am

20th most valuable brand :bow:

GOATS :bow:
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Post by S32TABLANCA Mon May 21, 2012 12:30 pm

This has about as much credibility as Hazard's agent Laughing
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Post by la bestia negra Mon May 21, 2012 12:33 pm

actually this is somewhat true
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Post by che Mon May 21, 2012 12:34 pm

Zealous wrote:Another thing Bayern came second in.


(Can't believe no one made this joke yet xD)

and, again, finished above madrid hmm

come on, it was right there...
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Post by RED Mon May 21, 2012 1:54 pm

S32TABLANCA wrote:This has about as much credibility as Hazard's agent Laughing

Why? Because Real are not no.1?
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Post by Zealous Mon May 21, 2012 1:57 pm

che wrote:
Zealous wrote:Another thing Bayern came second in.


(Can't believe no one made this joke yet xD)

and, again, finished above madrid hmm

come on, it was right there...

LMAO :bow:

Yeah I know lol
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