The Sweeper: Arsenal confident of landing Premier League record £25m-a-year shirt sponsorship deal

Arsenal are not only lagging behind their chief Premier League rivals on the pitch this season, but off it too when it comes to generating commercial revenue.

The north Londoners posted another set of impressive financial results eight days ago, headlined by a £14.8 million pre-tax profit.

But indicative of the club’s flat revenue growth during the year ending May 2011 were commercial earnings that crept up to £46.3m. Over the same period Manchester United’s commercial revenue was £103.4m.

However, The Sweeper understands that Arsenal are confident they can start bridging the gap with United before the London club’s shirt sponsorship agreement with Emirates expires in 2014.

The club have not yet opened talks with potential sponsors but the feedback officials have received from informal discussions is that Arsenal’s global brand would enable them to surpass the most lucrative shirt sponsorship deals in the Premier League - the £20m-a-year, four-year contracts negotiated by Liverpool with Standard Chartered and United with Aon, both in 2009.

http://www.goal.com/en-gb/news/3774/the-sweeper/2011/10/08/2701164/the-sweeper-arsenal-confident-of-landing-premier-league

Arsenal believe the market for shirt sponsor deals is still buoyant because of the continued growth of the Premier League overseas, and one senior official has claimed that the club could even negotiate a deal worth £25m a year, which is nearly five times more than the current eight-year deal with Emirates. That is worth a relatively meagre £5.5m per year, principally because it was front-loaded to pay for Emirates Stadium.

Arsenal had been reluctant to prematurely terminate the agreement with Emirates and pay the airline a multi-million pound compensation fee, much like Chelsea did when they paid former kit supplier Umbro £24.5m to end their deal five years early and sign a more lucrative contract with Adidas.

However, it is understood that there is a growing appetite within the club to negotiate an early end to the agreement with Emirates because of the long-term benefits of agreeing a more profitable contract with another sponsor.

There has been a shift to a more aggressive commercial strategy under Tom Fox, who was hired from the NBA in 2009 to head Arsenal’s commercial team.

Arsene Wenger was persuaded by the benefits of allowing the team to go on a pre-season tour to Malaysia and China in July, the first outside of western Europe to be undertaken by the club in over a decade. The trip was viewed by the club as a great success in building the club’s fan base in such an important region and illustrated how much appeal Arsenal have among the crucial Far East youth market.

I really can't see us getting a $25 mil deal, especially after the start of this season :3
You know that's pounds, I dunno how to write pounds.

I actually see Arsenal getting more then a £25m deal. Most sponsorship companies only care about money. Arsenal is one of most profitable teams and one of the most popular teams in the world. So I only see us getting a huge sponsorship deal.

beatrixasdfghjk. wrote:I really can't see us getting a $25 mil deal, especially after the start of this season :3
You know that's pounds, I dunno how to write pounds.

if Liverpool can get one without being in Europe why can't we? and plus we have a bigger fan base the liverpool if i am not wrong

Liverpool ARE playing better than us, and the Arsenal fan base in Australia is relatively small...

they might be not big in australia. but in the world Arsenal is one of the biggest.

i beg to differ well in sydney anyway arsenals fanbase is hugeee.

from iv seen when i go out with mates to watch the games and from withing my group of freinds major majority are arsenal supporters with the rest being chelsea, man u liverpool with the fewest.

but then again australia doesnt really make a difference on a world wide scale.

as really nsw is probaly the state that enjoys football the most.

other states prefer sports like afl,nrl and cricket.

the reason nsw is the biggest state when it comes to watching footballl is the multicultralism here.

Really?
We're the other way around over here, Liverpool first, United second, then a bunch of Chelsea bandwagonners.

beatrixasdfghjk. wrote:Really?
We're the other way around over here, Liverpool first, United second, then a bunch of Chelsea bandwagonners.

hahaha total opposite here in sydney, id say arsenal first with chelsea fans coming in second.

if ur not from sydney and u watch soccer im gonna say ur from melbourne ayee?

I'M SYDNEY.

https://goallegacy.forumotion.com/t9196-cities
Drop in on that thread.

hahaha see as i said most of us are from sydney with melbourne and vic being the odd ones out.

lolllll at the asia land lmaoo

We're off-topic now, but guess where (;

Every time I go to a bar to watch any CL game the whole bar is full of Arsenal fans. We are one of the most loved teams in the world. Just look how much the fans pay to go watch Arsenal play.

well as the thread u directed me to i wouldve gone with strath or cabra as well.

if not them then maybe lansvale

mine would be easy to pick,basically feels like im in lebanon hahaha

Where the hell's Lansvale?
None of them (:

lansvale is near cabra and liverpool.

are u in the western suburbs ?

West-ish (:

concord or campsie

NEITHER, NEITHER.

canada bay lollll

Why's it called Canada Bay?
NO.

if its not that then im lost lolll asia town really is only strath and cabramatta.

iv failed but guarantee u can guess mine

Give me some hints D<