Chelsea extend with Adidas

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Post by Kick Fri Jun 21, 2013 9:14 am

Chelsea Football Club and adidas are delighted to announce an extension to our global partnership.

This is the biggest deal to date Chelsea FC has signed with a partner and will see the sports brand continue to be the official sponsor and sportswear supplier for the club over the next 10 years.

The partnership, which began in 2006, has continued to grow during a period of continued success for Chelsea. The Blues have won major honours both domestically and in Europe including being the first London club to win the UEFA Champions League. We have also won the Premier League, four FA Cups, the League Cup and last season, the UEFA Europa League.

This year adidas worked with the club to launch the iconic 'It's blue, what else matters' campaign - the most successful club home kit launch ever. Designed to preview the new kit for the 2013/14 season in an unexpected way, the campaign featured several players dipped head to toe in blue paint.

Chief Executive Ron Gourlay said: 'We are delighted to extend our partnership until 2023 after a highly successful first seven seasons. Both organisations share the same ethos and ambition and the new deal reaffirms adidas' belief in the club's status in world football.'

Herbert Hainer, Chief Executive Officer of adidas AG, added: 'Both adidas and Chelsea FC have a long and proud heritage in football and we are delighted to continue our working relationship with one of Europe's elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grassroots initiatives in the UK and around the globe.'



Hopefully this deal brings in a lot of money for us!
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Post by fatman123 Fri Jun 21, 2013 9:21 am

No ugly Nike kits in the near future banana
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Post by Kick Fri Jun 21, 2013 9:26 am

I am a fan of what Adidas produce so I can't say I am disappointed with this deal, as long as it means we get paid more than previously, I am happy.
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Post by Shed Fri Jun 21, 2013 12:10 pm

Good news! Nike is woeful and now that the legendary Umbro is no longer in business Sad, Adidas is the best out there.
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Post by iNFINITY9910 Fri Jun 21, 2013 2:18 pm

Wait what, Umbro is out of business?
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Post by Nedved Fri Jun 21, 2013 5:39 pm

Shed wrote:......the legendary Umbro is no longer in business Sad,

No it is n't. lol.
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Post by Shed Fri Jun 21, 2013 7:04 pm

Where have you people been?! Nike bought Umbro and took over making all their kits except for a few select clubs in England. Why do you think Manchester City, England, etc. who were once under Umbro are now all made by Nike?
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Post by Kick Fri Jun 21, 2013 10:10 pm

Umbro Sad
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Post by Kick Fri Jun 21, 2013 10:31 pm

The numbers of the deal have come out. It's £300m over tean years, £30m a season which equals Arsenals Puma deal beginning in the 14/15 season. It's also just below Adidas' deal with Real Madrid, the biggest deal in Football.


cheerscheerscheers
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Post by Shed Fri Jun 21, 2013 10:35 pm

:wub:
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Post by Motogp69 Fri Jun 21, 2013 10:40 pm

Still my favorite Chelsea kit

Chelsea extend with Adidas 01324484238781f71b1
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Post by Shed Fri Jun 21, 2013 10:43 pm

Laughing


That thing was frightful.
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Post by Kick Fri Jun 21, 2013 10:55 pm

I am over the moon with this deal, add that to the money from the tv deal and we are rolling in the cash, only thing left to do is squeeze more money out of Samsung Wink
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Post by iNFINITY9910 Sat Jun 22, 2013 12:17 am

Kick, u do understand that you are a donkey according to your sig eh? xD
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Post by Kick Sat Jun 22, 2013 12:21 am

rofl

It's a Llama!
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Post by iNFINITY9910 Sun Jun 23, 2013 12:55 am

Donkey, Llama, goat... Rolling Eyes
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Post by Kick Sun Jun 23, 2013 1:25 am

Better? Razz
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