Chelsea extend with Adidas

Chelsea Football Club and adidas are delighted to announce an extension to our global partnership.

This is the biggest deal to date Chelsea FC has signed with a partner and will see the sports brand continue to be the official sponsor and sportswear supplier for the club over the next 10 years.

The partnership, which began in 2006, has continued to grow during a period of continued success for Chelsea. The Blues have won major honours both domestically and in Europe including being the first London club to win the UEFA Champions League. We have also won the Premier League, four FA Cups, the League Cup and last season, the UEFA Europa League.

This year adidas worked with the club to launch the iconic 'It's blue, what else matters' campaign - the most successful club home kit launch ever. Designed to preview the new kit for the 2013/14 season in an unexpected way, the campaign featured several players dipped head to toe in blue paint.

Chief Executive Ron Gourlay said: 'We are delighted to extend our partnership until 2023 after a highly successful first seven seasons. Both organisations share the same ethos and ambition and the new deal reaffirms adidas' belief in the club's status in world football.'

Herbert Hainer, Chief Executive Officer of adidas AG, added: 'Both adidas and Chelsea FC have a long and proud heritage in football and we are delighted to continue our working relationship with one of Europe's elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grassroots initiatives in the UK and around the globe.'

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Hopefully this deal brings in a lot of money for us!

No ugly Nike kits in the near future

I am a fan of what Adidas produce so I can't say I am disappointed with this deal, as long as it means we get paid more than previously, I am happy.

Good news! Nike is woeful and now that the legendary Umbro is no longer in business , Adidas is the best out there.

Wait what, Umbro is out of business?

Shed wrote:......the legendary Umbro is no longer in business ,

No it is n't. lol.

Where have you people been?! Nike bought Umbro and took over making all their kits except for a few select clubs in England. Why do you think Manchester City, England, etc. who were once under Umbro are now all made by Nike?

Umbro

The numbers of the deal have come out. It's £300m over tean years, £30m a season which equals Arsenals Puma deal beginning in the 14/15 season. It's also just below Adidas' deal with Real Madrid, the biggest deal in Football.

Still my favorite Chelsea kit

That thing was frightful.

I am over the moon with this deal, add that to the money from the tv deal and we are rolling in the cash, only thing left to do is squeeze more money out of Samsung

Kick, u do understand that you are a donkey according to your sig eh? xD

It's a Llama!

Donkey, Llama, goat...

Better?