45M record deal with Adidas

ElConfidencial is reporting that a record deal was agreed with Adidas to renew our shirt sponsorship agreement.

The previous deal was to end in July 2012, and since this summer, RM was open to negotiate with other firms, including Nike.

RM wanted to maintain their relationship with Adidas, but also wanted to bump the deal to 50M, 20M higher than the last agreement.

Nike, who is paying 30M to Barcelona, is said to have made an offer, but not matching RM expectations.

So an agreement was reportedly found with the German brand for 45M/year for 13 years, roughly a 585M deal.

Adidas also sought to have a privilege area in the new shopping center the club will build.

http://www.elconfidencial.com/deportes/futbol/2011/11/09/el-real-madrid-llega-a-un-acuerdo-para-renovar-con-adidas-por-45-millones-de-euros-al-ano-87406/

Nothing is confirmed for sure but, is it a good idea to sign a contract over so many years? sounds way too long.

13 years is definitely not a good idea.id say 5 at most.

seems like there is a butthurt goallegacy member that follows me around and neg rep me

u mad brah? yeah u mad

im glad its a long term contract. adidas is the best- they have been putting out the most quality kits for years.

big money too.

the tri-stripe has become part of our jersey's culture

good idea for a long term contract it allows them to build significant ideas for the future in terms of branding and shirt technology

Good deal who cares about the contract length.

13 years is moronic. 45 million will be worth less than 15 at the end using net present value.

13 years is too long, but great deal for short term imo.

Damn was hoping we would get Nike... Not a big fan of Adidas and their 3 stripes

At least I hope we get their older logo on the kit for once

sportsczy wrote:13 years is moronic. 45 million will be worth less than 15 at the end using net present value.

I assume if it's for this long, there are predetermined increases in value at certain points in time in the deal...

ElConfidencial is reporting that a record deal was agreed with Adidas to renew our shirt sponsorship agreement.

The previous deal was to end in July 2012, and since this summer, RM was open to negotiate with other firms, including Nike.

RM wanted to maintain their relationship with Adidas, but also wanted to bump the deal to 50M, 20M higher than the last agreement.

Nike, who is paying 30M to Barcelona, is said to have made an offer, but not matching RM expectations.

So an agreement was reportedly found with the German brand for 45M/year for 13 years, roughly a 585M deal.

Adidas also sought to have a privileged area in the new shopping center the club will build.

http://www.elconfidencial.com/deportes/futbol/2011/11/09/el-real-madrid-llega-a-un-acuerdo-para-renovar-con-adidas-por-45-millones-de-euros-al-ano-87406/

Clever old perez keeps making it happen. Next up, Emirates deal.

13 years is kinda long isint it?..Im all for Adidas anyway

More details anyone?

https://goallegacy.forumotion.com/f13-real-madrid

well done mole, can we merge this

Immaculate_Mole wrote:https://goallegacy.forumotion.com/f13-real-madrid

GTFO Mole

Seems like you weren't allowed to gloat Nick... :bball:

Perez....

the only thing this man is pro at....
and hell do you guys really think.... just think about it that any company would agree for 13 years without any inflation clause.
We are talking about a man who wiped 300mill worth of debt in 2 years while also securing Zidane, FIgo and Ronaldo.....
again think about it

Lame if it's true. Nike would be much better for us. Adidas doesn't market us at all.

Yah but Adidas pay's the most.

Plus they make, by far, the best kits (design+ quality). And as an end user who's been buying R.M kits regularly for the past decade (unlike most). That's all I really care about, frankly.

Long contract period or not !! Who gives a *bleep* if Uncle Flo is behind this :shisha: Best club financial status on this earth (owner by Socios), a Perez tradeMark.

great news for today :dance:

Bit disappointed Nike would have made some sick ads for us.

But 45 million a year is nothing to sneeze at. I'm OK with this.