New Shirt Sponsor!

Chevrolet signs seven year deal

General Motors and Manchester United today announced that the world's most popular football club's shirt sponsor will be Chevrolet, beginning with the 2014/2015 season.

Chevrolet, the current Official Car Partner of the Club, will become only the fifth shirt sponsor in the Club’s 134 year history.

Announcing the deal, signed for an undisclosed amount, United’s Commercial Director, Richard Arnold, said:

“This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe.

"It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club.”

The US-based car company will replace Aon, whose partnership with United began in the 2010/11 season.

Alan Batey, General Motors’ North America Vice President, U.S. Sales and Service said:

“We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world. Manchester United’s statistics are impressive, but this relationship goes far beyond the numbers – this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.

"When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100 year history, the partnership with Manchester United is a perfect fit. And, to be only the fifth name on the iconic red jersey is a genuine honour. We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club.”

That logo will be the best we've ever had imo. Will look amazing on the shirt.

Beats AoN by a country mile. I'm guessing Chevrolet must've paid through the roof to get this....They took over Audi as our official car sponsors and will now be our shirt sponsor too. They're not messing about..

Logo looks good, but will have to see it on a shirt, before making an informed judgement.

Sharp is my personal favourite united sponsor, we love our American sponsors since the glazers took over.

Reports are saying we are getting $60 to $70 mill a year for this.

Holy ****!!!! if that's true.

http://uk.reuters.com/article/2012/07/30/gm-manu-idUKL2E8IU7UX20120730?rpc=401&feedType=RSS&feedName=governmentFilingsNews

£70 mill paid up fron to us and then £45 mill a year for a shirt sponsor. wow

Reuters are a reliable source. Hope this is true..

Hopefully, the fans won't ever think that the Glazers deserve any credit for this.

Still waiting for that odd Arab sponsor.

RED 80s. wrote:

That logo will be the best we've ever had imo. Will look amazing on the shirt.

Beats AoN by a country mile. I'm guessing Chevrolet must've paid through the roof to get this....They took over Audi as our official car sponsors and will now be our shirt sponsor too. They're not messing about..

]



no ty lol....
i'd prefer cadillac :[

meteormaker wrote:Still waiting for that odd Arab sponsor.

What Arab sponsor?

GM apparently aren't happy about it.

http://www.businessweek.com/news/2012-07-30/gm-said-to-oust-marketing-chief-over-soccer-jersey-deal

I doubt GM didn't know about the deal long before the contract was signed.

The now ex marketing chief has been famous for making bold moves, even before this Manchester United deal, since his stint at Hyundai.

Awesome shirt sponsor

We are hemorrhaging at least 500m pound over the next 5 - 7 years because of the bonds issued by Glazer. Hopefully, this deal will reduce a massive chunk of that debt.

Wow. Crazy money!

Dutti wrote:

meteormaker wrote:Still waiting for that odd Arab sponsor.

What Arab sponsor?

Anyone who can offer at a much higher rate so that we circumnavigate FFP and have a better spending power.

#justwokeupfromsleep

Anyway this is a great deal. With this our debt servicing would at least be in the safe level.

i'd love to see some ppl who take over the club from the glazers and reduce our debt down more T_T

Srsly, we're in too much debt even though we're the most valuable sport team out there

vizkosity wrote:

RED 80s. wrote:

That logo will be the best we've ever had imo. Will look amazing on the shirt.

Beats AoN by a country mile. I'm guessing Chevrolet must've paid through the roof to get this....They took over Audi as our official car sponsors and will now be our shirt sponsor too. They're not messing about..

]



no ty lol....
i'd prefer cadillac :[

lol.
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^^^ That on a football shirt>> Apparently, the logo won't have 'chevrolet' written on it. Makes it all the better imo.

This is actually true then. This deal + the 10 mill a year DHL gives United for the training kit + the countless other new deals in the past 2 years proves just how strong the United brand is.

i just want to pay off all the debt already