Chelsea are now Partners with Sauber.

Very clever advertising

Thoughts? I imagine we spent a bit of money to increase our fanbase,

Very smart deal. I wonder how much it'll generate.

I honestly don't think it will generate that much, but every bit helps and as long as it isn't costing as much I am fine with it.

i think its a great idea that chelsea are commercial partnership with chelsea. actually sauber is a great f1 team, and this is great because f1 teams goes around the world for the race and globally their commercial appeal is huge to put Chelsea FC to attraction is very good idea. no teams have done it so far means it would be first time and even better appeal for both sides.

i think other club may follow the suit.

this year besides Sauber f1 has been doing really well this season with fundamentally good car that even top teams like red bull is copying their idea.. with their relatively unique design around exhaust.

JespSwe wrote:i think its a great idea that chelsea are commercial partnership with chelsea. actually sauber is a great f1 team, and this is great because f1 teams goes around the world for the race and globally their commercial appeal is huge to put Chelsea FC to attraction is very good idea. no teams have done it so far means it would be first time and even better appeal for both sides.

i think other club may follow the suit.

this year besides Sauber f1 has been doing really well this season with fundamentally good car that even top teams like red bull is copying their idea.. with their relatively unique design around exhaust.

Hmmm...thanks for the insight.