Some 60M people watched RM in China

by Mr Nick09 Mon Nov 07, 2011 3:47 am

It's a tiny % compared to the overwhelming population of China, but that's how many people tuned up to watch Real Madrid roll over Osasuna today.

It's the second game this season that his played at 12:00 local time in Spain, and the response was very positive in the targeted Asian market, as shown by the chinese numbers.

It's an encouragement sight for la Liga BBVA which is trying to sell La liga to Asian markets. They are certainly open for more la liga games, but the RFEF will have to work the schedule in other to offer earlier games.

At 12:00 in Spain, it's 19:00 in Beijing, so there is definitely a window to offer more games to a demanding Asian market. Playing games so late in Europe is useless.

The response in Madrid was also very positive, as it was reported that the demand for seats was overwhelming.

CCTV5 who owns the right reported a global 120M..

Another 100M followed the game online on an official website that shows league games and CL games.

http://www.as.com/futbol/articulo/china-vieron-partido-120-millones/20111107dasdaiftb_42/Tes

by El Chelsea Fuerte Mon Nov 07, 2011 3:51 am

Real Madrid section ---->

by huntsman Mon Nov 07, 2011 3:52 am

Wow, amazing numbers.

On another note, Mourinho was not happy with the Madrid fans reactions. He said they were quiet during the game against Osasuna.

by Raptorgunner Mon Nov 07, 2011 3:54 am

huntsman wrote:Wow, amazing numbers.

On the other hand, Mourinho was not happy with the Madrid fans reactions. He said they were quiet.

LOL when your team is destroying the next team it gets boring cant blame the fans. Laughing

by Albiceleste Mon Nov 07, 2011 4:04 am

english_jewel wrote:Real Madrid section ---->

by Magricos Mon Nov 07, 2011 4:07 am

Yet Rosell still doesn't want any lunchtime games. :facepalm:

by Mr Nick09 Mon Nov 07, 2011 4:07 am

Lionel Messi wrote:
english_jewel wrote:Real Madrid section ---->

Instead of quoting just to be part of something, think a little.

It's good for La Liga as a league, ealier games for every teams are a good thing, including barcelona, unless you want to sell your soul to oil money forever.

by Magricos Mon Nov 07, 2011 4:08 am

St_Nick09_of_Goal wrote:
Lionel Messi wrote:
english_jewel wrote:Real Madrid section ---->

Instead of quoting just to be part of something, think a little.

It's good for La Liga as a league, ealier games for every teams are a good thing, including barcelona, unless you want to sell your soul to oil money forever.

You forgot Barca's president doesn't want this. Don't know why people can't see it's not about Madrid alone.

by Albiceleste Mon Nov 07, 2011 4:10 am

St_Nick09_of_Goal wrote:
Lionel Messi wrote:
english_jewel wrote:Real Madrid section ---->

Instead of quoting just to be part of something, think a little.

It's good for La Liga as a league, ealier games for every teams are a good thing, including barcelona, unless you want to sell your soul to oil money forever.

You have a good point, but yes it is great for the league, La Liga is rising in popularity, maybe it will be as big as the hoofball league soon. :lol!:

by Mr Nick09 Mon Nov 07, 2011 4:13 am

Lionel Messi wrote:
St_Nick09_of_Goal wrote:
Lionel Messi wrote:
english_jewel wrote:Real Madrid section ---->

Instead of quoting just to be part of something, think a little.

It's good for La Liga as a league, ealier games for every teams are a good thing, including barcelona, unless you want to sell your soul to oil money forever.
You have a good point, but yes it is great for the league, La Liga is rising in popularity, maybe it will be as big as the hoofball league soon. :lol!:

it's a long way ahead, but there is clearly a lot of room for bringing in more money in the league.

by Magricos Mon Nov 07, 2011 4:17 am

La Liga needs to generate more money.

by Albiceleste Mon Nov 07, 2011 4:27 am

St_Nick09_of_Goal wrote:
Lionel Messi wrote:
St_Nick09_of_Goal wrote:
Lionel Messi wrote:
english_jewel wrote:Real Madrid section ---->

Instead of quoting just to be part of something, think a little.

It's good for La Liga as a league, ealier games for every teams are a good thing, including barcelona, unless you want to sell your soul to oil money forever.
You have a good point, but yes it is great for the league, La Liga is rising in popularity, maybe it will be as big as the hoofball league soon. :lol!:

it's a long way ahead, but there is clearly a lot of room for bringing in more money in the league.

Yep, La Liga has insane marketing potential but the league is run by idiots :facepalm:

by BarrileteCosmico Mon Nov 07, 2011 6:51 am

GDP per capita in China: 4,393
GDP per capita US: 47,184

So, 60M chinese watching Real Madrid is roughly the equivalent of 6M Americans watching them, from a business point of view... nothing to brag about.

by Mr Nick09 Mon Nov 07, 2011 7:00 am

BarrileteCosmico wrote:GDP per capita in China: 4,393
GDP per capita US: 47,184

So, 60M chinese watching Real Madrid is roughly the equivalent of 6M Americans watching them, from a business point of view... nothing to brag about.

Not sure about what calculation you did there, but that's not important.

thread isnt about braggins rights, but suggesting that moving up games will have a notable effect on viewership. Not that it's anything revolutionary, but this is an actual application.

by BarrileteCosmico Mon Nov 07, 2011 7:03 am

But the viewership is marginal, because even though there are more numbers there is less revenue. 1/10th of the revenue.

by Magricos Mon Nov 07, 2011 7:11 am

It's about TV deals not merchandising it's not about RM alone RM could have just toured China if it was about themselves. TV deals won't be about GDP.

by Mr Nick09 Mon Nov 07, 2011 7:11 am

BarrileteCosmico wrote:But the viewership is marginal, because even though there are more numbers there is less revenue. 1/10th of the revenue.

what do you mean?

by cyberman Mon Nov 07, 2011 10:30 am

2nd biggest team in asia getting big audience shocker...

by Zealous Mon Nov 07, 2011 11:41 am

Theses timings don't just help China BTW but also places like the middle east and India where the potential markets are huuuge.

by che Mon Nov 07, 2011 12:46 pm

except rfef can't move many attractive fixtures to that timeslot because in latin america, which has a massive la liga following, that would mean games at 7-8 am on a sunday morning

by Zealous Mon Nov 07, 2011 12:50 pm

True. I think they should spread it out so that most of the areas have games at a good time.

Not an easy job TBF

by kiranr Mon Nov 07, 2011 12:51 pm

BarrileteCosmico wrote:GDP per capita in China: 4,393
GDP per capita US: 47,184

So, 60M chinese watching Real Madrid is roughly the equivalent of 6M Americans watching them, from a business point of view... nothing to brag about.

There are plenty of very poor people in China. You have to divide them into classes and then look at the GDP/capita in terms of PPP. The ratio will come out much greater than 1/10.

by Sushi Master Mon Nov 07, 2011 12:56 pm

che wrote:except rfef can't move many attractive fixtures to that timeslot because in latin america, which has a massive la liga following, that would mean games at 7-8 am on a sunday morning

We get plenty of games at that hour, but in the form of Premier League matches Very Happy

All Liga matches are in the afternoon, which is great because we get games evenly split up. Premier and Bundesliga in the morning, Liga and Calcio in the afternoon. Local games in the night.

by Guest Mon Nov 07, 2011 1:09 pm

You should have midday games on the weekends. It makes all the sense in the world. All the major sports in the USA do it for various reasons... one of which is that it allows for worldwide viewership.

Midday games during the week, however, is retarded unless its a scheduling issue.

by S32TABLANCA Mon Nov 07, 2011 10:55 pm

Night>all.

But I wouldnt mind if we do this early stuff a few times a year. But not Sunday morning, please, thats insane! A lot of people have stuff to do on Sunday morning!

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