Probably because they don't want to give preferential treatment to any single player  even if the said player is the GOAT. They want every player to be treated equally. Juve dont do these stadium presentations with packed crowds like Spanish clubs.

I think it's the right thing to do in my opinion. Cristiano should be privileged to play for a club like Juventus, not the other way round.

Agreed in all, Juve

I think it's a way for the club to set its markers right from the start, to prevent a probable ego clash. Yes he is a special player, and everyone acknowledge this, but the club won't be kissing his feet all day long.

Well, following Juventus on social media, they have been dedicating a full day to each new signing. Today was Cancelo, and like Perin and Emre Can before him, they had an unveiling and jersey presentation, interview and other events.

Although Cristiano needs no introduction, it will be nice to see him follow the same format. It's going to be surreal to see him in our gear and beloved, historic JJ emblem

The house Marotta and Paratici built

There were 520,000 Cristiano Ronaldo shirts sold during the first 24 hours following the official announcement of the deal!

20,000 across Adidas & Juventus stores worldwide, and 500,000 on the online stores.#YahooSportsItalia pic.twitter.com/DqOsdhLL7F

— Tarek Khatib (@ADP1113) July 13, 2018

Did you read the report that also suggested that we accepted less money from adidas for our kit deal in order to have a higher % of merchandising sales if certain sales targets are reached/exceeded?

Yep I read it years ago but I'm not so sure how true it is. I read other reports recently that says we get only like 20% of the share from jersey sales while the rest goes to Adidas if certain targets are met.

If I'm not wrong, Man United for example gave up their licensing/merchandising for a more lucrative kit sponsorship from Adidas. I'm not sure we've done the same. Also we have to take into account we signed that Adidas contract in 2013 which at the time was a fairly lucrative deal for us so I have my doubts that we have a higher merchandising %.

I'm skeptical too. Not because of the timing of it surfacing now that Ronaldo is signed, who obviously commands his own fanbase which greatly inflates jersey sales, but because the report broke down the previous Nike deal with such precise detail, noting that 10% of merchandising sales were earned by Juve then, but failed to do so with the current Adidas deal, stating only that 'certain targets' led to a higher percentage of revenue from merchandising.

I guess we'll see next year when revenues are reported, how much of an increase did our merchandising see because we'll make no more money then now with a newly signed Ronaldo.

16.07.18. @Cristiano arrives in Turin.#CR7JUVE pic.twitter.com/ZxKFeYVHFn

— JuventusFC (@juventusfcen) July 13, 2018

Juventus have 4 CR7 shirts on sale. Values: €145, €105, €95 & €85

• Avg value = €107.5

520,000 shirts sold within 24hrs of official announcement.

• Revenue = 107.5 x 520,000

REVENUE
~ €55.9 million
~ €2.33 million p/hr
~ €38,000 p/min pic.twitter.com/Az24f3hBqP

— Adriano Del Monte (@adriandelmonte) July 13, 2018

We don't take all that 56m. Assuming we get 20% of each shirt sale then we got 11m.

I wonder how the other players shirt sales are going. Probably they are selling less since everyone going crazy for CR7. That would lower further our total revenue from all shirt sales compared to last year.

He's a goldmine. What did you expect?

Seriously, enjoy him while you can. We'll just sit back and enjoy Benzema and Bale tear defenses to shreds.

juvealbanian wrote:We don't take all that 56m. Assuming we get 20% of each shirt sale then we got 11m.

I wonder how the other players shirt sales are going. Probably they are selling less since everyone going crazy for CR7. That would lower further our total revenue from all shirt sales compared to last year.

Of course I know.  But it's still early days and it's incredible to see such a huge boom in jersey sales. Could as well turn out to be the most sold jersey out of all top clubs this season.

CR really making the same mistake two times?

Usually players share the % of jerseys sold with Adidas/Nike. Sharing it with the club is a big loss of money for him, I don't see why he would do it again. He needed Real Madrid back then to step in to the next level

He doesn't have a say in the matter. Our deal is with Adidas, for every Juve shirt sold the club gets a certain %

rincon wrote:He doesn't have a say in the matter. Our deal is with Adidas, for every Juve shirt sold the club gets a certain %

Nice nice! I must say whoever has been following Juve since the Serie B time needs a upventus... You've came far way. If Juve manages to lose a CL final with CR tho.... Idk what can make you win it lol.

Since Cristiano Ronaldo's move to Juventus was announced on July 10, the club has gained a total of 4 million new followers on their official social media accounts/pages (Twitter, Instagram & Facebook). #CorSport pic.twitter.com/MvsTDiAXR4

— Tarek Khatib (@ADP1113) July 14, 2018

According to Corriere dello Sport, Juventus will receive a nominal percentage of Juve jerseys sold in Adidas stores around the world, but the club will receive the entire amount for anything they sell online & from their 4 Juve Stores in Italy (3 in Turin & 1 in Milan). pic.twitter.com/lFIv7rUUFc

— Tarek Khatib (@ADP1113) July 14, 2018

I was just going to post that @s

Unbelievable stuff.

This could go down as one of the best transfers ever and Ronaldo hasn't kicked a ball in a Juve shirt yet

We didn't just buy a top player, we bought the cover of FIFA, massive appeal, thousands of new fans and followers.

From being a 'selling club that can't retain its best players', in the eyes of some, to signing Cristiano Ronaldo, shattering most thoughts about our club in the process. Ambizione.

We earn €23.25M + €6.75M for licensing and merchandising from the Adidas deal right now. Basically what we decided to do(apparently) is forego that €6.75M so we could control the licensing and merchandising ourselves. I guess this is why we stand to earn full income from jerseys/merchandise sold from exclusive Juve stores (both physical and online). Could turn out to be a masterful decision in the end.

Also this is a marketing opportunity not just for Juventus but also for FCA who I'm sure would have a higher sales target with Cristiano now as perhaps the brand ambassador and they would hope to bank on this. Everyone stand to benefit from a move like this. FIAT, Juventus, Cristiano, all of them.

Turin is ready to embrace Cristiano #Ronaldo - Private jet arrives 9/10am. 200 journalists from 30 tv stations around the world. After landing he'll go for medical tests, then photos with Agnelli & contract signing, a chat with Allegri & then the Continassa. [CdS / VS] pic.twitter.com/jColR9if5a

— Juvefc.com (@juvefcdotcom) July 15, 2018

Allegri will probably tell him about that "Allegri's special player integration 6 months plan"

Juventus away to Bologna tied 0-0 with Ronaldo finally coming on in the 79th minute

Hey guys,

Guess what? We are signing Cristiano f###ing Ronaldo tomorrow!!!



Yes Papa is still giddy, haven't woken up from the wet dream yet...

Announcement: Cristiano Ronaldo – The golden boy appears…

JULY 15, 2018

I have found myself floating on air. Feeling like I am part of something extraordinary. Something that comes along once in a lifetime, if one is lucky. Moving from checking my phone every five wakeful minutes on twitter and by typing in ‘Ronaldo Juve‘ on google to see what comes up. Maybe a new discussion of the move. Hearing myself utter those wonderful words without thought, the words coming from somewhere of instinct, of heart, of soul…

‘i cant believe we have signed Ronaldo’.

Even now, it seems like wonderland. As I sip a celebratory vodka on a work night and feel all is still, and I must step carefully, if I step in any direction, for any slight movement might break the spell, it might end the dream. Which reminds me of how it feels when you fall in love…You just want to keep the moment going, for the sublime uncertainty of true romance is instinctively fleeting as much as all consuming,

Alongside this beautiful boyish enchantment is a more practical pondering, working in the shadows, and asserting itself when I come across Shaka Hislop talking of Juve as an ‘ageing squad’ or revolt against the foolish Craig Burley mentioning that Cristiano ‘might have 1 or 2 good seasons left in him’. I think of the goals, of his incredible physical fitness and exceptional determination. I think of the choices he could have made were he just seeking money or even to move to a club who would offer the same limelight but lacks the prestige, the history, the promise, the culture…of Juve.

We have only sporadic form for buying established quality. Generally we were accustomed to bringing in players who excelled at lesser clubs, and seeing them improve on the big stage, yet times changed. We were coming from behind, and the return to the presidency of an Agnelli also brought forth the Marotta/Paratici tandem. They have worked supremely well to raise the sporting and commercial profile of the club, yet something was still lacking. We could not, it seemed, compete for the top players, for our financial clout was smaller than others with deeper pockets. The business model working well, many players signed for a shadow of the true value and success has blossomed, on and off the pitch. Yet what could we do to improve our market share and also claw with more zeal towards the one trophy eluding us?

Ronaldo brings a financial conundrum, which I believe has been very well considered by our accountants and market experts. His commercial value will extend well beyond what we have invested. For he has already brought to the club millions of new followers, sold a staggering amount of shirts and sponsorship will continue to rise. Now many of these elements could and will lessen when he leaves, but some will stick. There is the value. Players will want to play with him, not just now, but during his entire contract. Fans will continue to grow, just to feel a part, some connection with, the greatest player who ever lived.

As to the sporting value…

Cristiano is a freak of nature. He has changed his game in recent years, moved from wide man flair merchant galactico to elite CF. His pace and finishing remain exceptional, as does his fitness and awareness of sniffing out goalscoring opportunities. His jumping is ridiculous, kangaroo cross man, alongside his athleticism.

He is a massive upgrade on Higuain. He will win us more matches, inspire others in the ranks with his impeccable determination to win win win.

He epitomises more than any other in the squad the will to succeed. And he will significantly improve our chances of finding our hands on the CL silverware.

What he also brings is a definite need to change our style.

Ronaldo does not like to do anything other than score goals and win trophies. He will not be suited, in any way, to defensive duties. Nor will he accept sitting back to defend a lead. We will have to change to suit and make the most of his supreme talents in the box. Which means that the signing of Can becomes ever more pivotal. For he will, I hope, allow Pjanic to operate with more freedom. Add in a Dybala with the bit between his teeth after criminal underuse at the world cup, little Doug who was looking world class in the second half of the season, and the battle between Bernardeschi and Juan for the remaining attacking spot and we look potentially…as good as any other elite side on the planet. Better than most.

We signed powerful wingers last Summer and didn’t really start to see the best of them until the turn of this year. We have now signed the finest CF of this era, perhaps any era. The two go together perfectly.

Get balls into the box and Ronaldo will score. It will be that simple. Max will work it out, for whilst I have slight concerns over his pragmatism, he will see this, as the players will, as the chance to work with proven greatness

Yes yes! He is 33. Yet we are not talking of an ordinary player, nor merely a top class player. We are discussing a professional whose dedication to physical conditioning is renowned and verified. Rare and precious.

Of course, we will need to manage him carefully given his age, but he scored close to 50 goals in his last season, in a top league and world cup, fighting for top honours for club and country. This is not an average 33 year old.

He has a massive ego, but as I shared with Rav recently and a few others, he also comes across as loyal, decent, fun and engaging, when the right questions are asked by the right people in the right circumstances. And when speaking to my good chum Big Steve last week, an Englishman from work, a long term Man U supporter, by which I mean a true supporter, long before the internet drew in scores of ‘fans’ who know a team more from twitter and ‘likes’ than from following a side up and down the country through thick and thin on wet afternoons in *bleep* and Nottingham. Big Steve knows his football. He has that still glorious english grit, and is far more a traditional english football fan than the media would have you believe. Pity those who follow the headlines without wondering of the source and agenda….yet back to the chat with a man who knows the game and knows Ronaldo…He pretty much told me to enjoy him. Laughed at the suggestion that he is too long in the fang. And was not jealous, but happy, to see a fellow fan of the old school passion of football, have the best player the world has ever known in the ranks.

Cristiano could, wont definitely, but could and should, transform our prestige, our potential, our standing in the game and our sporting potential. There is risk. Yet I admire always, those willing to risk everything to gain everything. Its romantic.

The move represents the club understanding the modern game and pouncing with carefully considered ambition on a wonderful opportunity.

It comes as a welcome surprise to learn that it was the player, not the club, who sparked this bizarre journey. For a player who has already raised awareness and focus upon not just Juve, but Serie A. No surprise that many other clubs in Italy are praising our work. As they should, for it all trickles down to their own organisations. The huge increase in interest far and wide is something which we should all be so proud to feel a part of. The ambition of the club, the determination of the player who remains hellbent on making history, time and time again. The work of our President, flying out to Greece to seal the deal.

All of this confirms that we are returning to the elite, through diligence, hard work, high quality business modelling and steady success on the field. He chose us. And we responded to make the move happen. We can ask nothing more of the club, for they are giving us everything both within the realms of the probable and deep within the realms of fantasy.

I welcome Ronaldo. And can’t wait now to see him in black and white…

forza juve

Daniel