Chelsea joins forces with Sauber F1team.

by Kick Mon Apr 30, 2012 9:12 am

A new partnership is formed.

Interesting, seems to me like very clever advertising.

The Premier League and Formula 1 are the most watched sports around the globe and with 20 F1 races in 2012 spread right across the world, the excitement of F1 is set to reach almost half of the planet's population, ensuring Chelsea's exposure to many more than the already record worldwide numbers tuning in to watch Premier League action

by fatman123 Mon Apr 30, 2012 9:18 am

beat me to it kick Mad

more money+more exposure=win

by Kick Mon Apr 30, 2012 9:21 am

I'm fast just like a BMW Sauber Cool

I don't know if we made any money from this but it is certainly looking to bring more fans in, too bad this deal wasn't done earlier in the F1 season.

by fatman123 Mon Apr 30, 2012 9:24 am

true it might be a mutual exchange thing ie you promote us and we'll promote you but still the added exposure will deffinately generate extra revenue and if it cost nothing to implement then that makes it relatively risk free

by Kick Mon Apr 30, 2012 9:27 am

Yes, it is a win win as I see it, I am not sure how we will advertise them, maybe at Stamford Bridge.

by kiranr Mon Apr 30, 2012 9:31 am

This seems like a nice deal. But i assume most F1 watchers will already know about football and Chelsea. But, more exposure is always good.

by Kick Mon Apr 30, 2012 9:38 am

kiranr wrote:
This seems like a nice deal. But i assume most F1 watchers will already know about football and Chelsea. But, more exposure is always good.

They probably do but this will increase the chances of them supporting us. Just like an Advert.

by fatman123 Mon Apr 30, 2012 9:44 am

Kick wrote:Yes, it is a win win as I see it, I am not sure how we will advertise them, maybe at Stamford Bridge.

could be on the pitchside boards or it could go up on the stadium screen before the game when they announce the teams sponsors

by michael1 Mon Apr 30, 2012 10:14 am

this is good deal for chelsea, even though sauber is one of the smaller F1 teams the exposure will be good.

the advertisement will be on the car or the drivers jumpsuit.

theres no billboards or anything like that in F1.

Dammm now this thread has got me hanging for the spanish grand prix to come round already !!!

by Kick Mon Apr 30, 2012 10:19 am

Lol, surprised this is the first deal of it's kind really.

by Vibe Mon Apr 30, 2012 11:04 am

Kick wrote:I'm fast just like a BMW Sauber

So fast you traveled back in time...They haven't been BMW Sauber for years :lol!:

by Kick Mon Apr 30, 2012 11:16 am

Oh, you are right, how could I forget that!
Laughing

by Arquitecto Mon Apr 30, 2012 1:25 pm

Too bad they chose a team which is a shadow of their formerselves along with Peter Sauber going near senile.

Great move Chelsea :bow:

by Kick Mon Apr 30, 2012 1:43 pm

even if it is a poor team as long as it doesn't cost us much (I cannot see why it would) it is a win win.

obviously Ferrari or Mclaren would be better but that could well end up costing us too much money.

I do not understand your sarcasm, could you please explain how it is not a good move?

by Le Samourai Mon Apr 30, 2012 1:45 pm

So the Premier League is a sport all by itself now?

Good to Know.

by Arquitecto Mon Apr 30, 2012 1:46 pm

Kick wrote:even if it is a poor team as long as it doesn't cost us much (I cannot see why it would) it is a win win.

obviously Ferrari or Mclaren would be better but that could well end up costing us too much money.

I do not understand your sarcasm, could you please explain how it is not a good move?

Don't mind me, I just feel Chelsea could have chosen a team thats not going downhill. But its harder than it looks Laughing

Nonetheless from a technical marketing point of view its a great idea.

And there will be benefits even if they are intangible.