Club's new logo

Confirmed

wow that is bad

Indeed it is. It'll take me a while to get used to that.

I'm just not sure I get it...

I just took this quickly from wikipedia but:

"Juventus Football Club's official emblem has undergone different and small modifications since the 1920s. The last modification of the Juventus badge took place before 2004–05 season. Since then, the emblem of the team is a black-and-white oval shield of a type used by Italian ecclesiastics. It is divided in five vertical stripes: two white stripes and three black stripes, inside which are the following elements; in its upper section, the name of the society superimposed on a white convex section, over golden curvature (gold for honour). The white silhouette of a charging bull is in the lower section of the oval shield, superimposed on a black old French shield; the charging bull is a symbol of the Comune di Torino. There is also a black silhouette of a mural crown above the black spherical triangle's base. This is a reminiscence to Augusta Tourinorum, the old city of the Roman era which the present capital of Piedmont region is its cultural heiress. Juventus was the first team in association football history to adopt a star who added one above their badge in 1958 to represent their tenth Italian Football Championship and Serie A title, at the time and has since become popularized with other clubs as well.[78]"

See how each little piece of the current badge has significance?

Now we've re-branded it to just be... a meaningless moniker?

It feels like we've lost a bit of culture, I know it's just an emblem at the end of the day but where is the history?

I guess I'd call it innovative.

With the stars and stuff it looks cool



but I agree with Luca, where is the history and traditions?

Looks absolutely trash, also it limits the creativity of the shirt design, does it always have to be on a white background?

ES wrote:Looks absolutely trash, also it limits the creativity of the shirt design, does it always have to be on a white background?

ES wrote:Looks absolutely trash, also it limits the creativity of the shirt design, does it always have to be on a white background?

I actually think it could/would look quite good on a shirt

black or white, they showed it as both colors it seems, that part is fine. The problem i have is the disconnect from the club, it just looks like a brand

rincon wrote:black or white, they showed it as both colors it seems, that part is fine. The problem i have is the disconnect from the club, it just looks like a brand

It's a disconnect from Torino/Italy

With that being said, the more I see it, the more I am coming to terms with it. It's quite modern and progressive, it would be quite stylish slapped on a shirt, jacket or hat so I do like it from that standpoint.

But from a historical standpoint, my feelings remain the same.

Sold

A bit strange because it's a total change from our last 3 logos. It looks innovative. I loved the logo we had and the one we had until 2005 but this one may turn it to a brand. I think we'll get used to this.

As Donald Trump would say...  Sad.

I read that it will be used just for clothes, scarfs etc not for jersey's. I like it if you ask me.

That is our new logo, it's not just for shirts Dejan.

I dunno, it's gonna take me awhile to get used to that's for sure.

juve_gigi wrote:That is our new logo, it's not just for shirts Dejan.

I dunno, it's gonna take me awhile to get used to that's for sure.

I just shared what I read... Something like this logo being used to unite - J Arena, J Museum, J restaurants etc etc. While the jersey will keep the old logo maybe small adjustment.

Anyways I like it, I have nothing against it.

This logo is more for the younger generation. For someone like me who is much older and more of a traditionalist it doesn't really correlate with me. Maybe my nephews will like it, but I prefer the traditional look. They could have revised it slightly to look more modern but it's just too radical for me. It looks like a logo from an amateur hockey team in Canada.

juve_gigi wrote:This logo is more for the younger generation. For someone like me who is much older and more of a traditionalist it doesn't really correlate with me. Maybe my nephews will like it, but I prefer the traditional look. They could have revised it slightly to look more modern but it's just too radical for me. It looks like a logo from an amateur hockey team in Canada.

well I get why they did it thou, they want to make the 'J' to remind of Juventus. Like F is for FB, T for twitter, Y for Yahoo.

Absolute shit, i can't believe they are doing that

The guy who approved this needs to get his balls chopped.

Luca wrote:

Sold

This was the only thing that made me smile haha! EMILY RATATATATA...

To be honest, at first sight, it looks wrong, but then if you think harder, it is innovative as Andrew said. We will sell a lot, which is the most important thing in this case. I've seen a possible shirt for next year, and it looks BEAUTIFUL! It has like a gold lining. If someone finds it please post it! Is saw it on insta somewhere.

SOLD !

The idea behind #Juve's new logo. To enhance the brand & make it more global.

Well here is why they choose 'J'

“I feel emotional every time I see the letter J in a newspaper headline. I immediately think of Juventus” -- Gianni Agnelli

#Juventus 1940s shirts....what people call the "old" badge actually came after the "J"....