Manchester United suing Sega over Football Manager

Manchester United is suing the makers of the Football Manager series for allegedly infringing its trademark by using the club’s name “extensively throughout the game”.
The English Premier League club has taken legal action against Sega Publishing and Sports Interactive (SI), the publisher and developer of the popular football management simulation.

The club also argues that Sega and SI have infringed its trademark over its logo by not using the official Manchester United crest in the game, instead “replacing the club crest with a simplified red and white striped logo”. [lol what]
United claims this “deprives the registered proprietor of its right to have the club crest licensed”.
[..]
Roger Wyand QC, representing the defendants, opposed the club’s application to amend the claim.
In their written defence to United’s claim, Sega and SI said: “The claimant has acquiesced in the use by the defendants of the name of the Manchester United football team in the Football Manager game and cannot now complain of such use.”
Wyand argued the “simplified” club badge used in the game was “one of 14 generic logo templates that is randomly chosen by the Football Manager game engine each time a new game is started” and “clearly indicates that the use of the [logo of] Manchester United is not licensed by the claimant”.
He added: “Further, the claimant’s staff working in the data analytics and scouting teams have contacted SI on various occasions asking for access to the Football Manager database for scouting and research purposes.”

Great Leader Sprucenuce wrote:Most relevant Sega has been in 25 years.

M99 wrote:

Great Leader Sprucenuce wrote:Most relevant Sega has been in 25 years.

Unreal disrespect to Majima, Kiryu, Shimano and all of the lads.