Club's new logo

Warrior wrote:What is the reaction about this in Italy, rincon ?

Same as here, pretty much everyone agrees. Kind of bullshit to condense the logo into a J. People guessing it might work for their branding and whatever but that it just does away with too much and forgets the football.

At least thats what I get from italian papers (I'm not Italy anymore, back in Belgium).

Luca wrote:I think its a slight overreaction to something as simple as an emblem change to be honest. I kind of had a similar reaction but we must come to terms with it.

It's not like we renamed our club or changed our colours to black and blue, or relocated to a different continent

It's progressive and different, this part I don't mind. I am very sentimental so I will remain attached to the old badge, but it is what it is, maybe we'll have some fun looking shirts like the mock ups that have already been posted in this thread

I agree.  I don't love it, but it's not that big of a deal.  I think I would care more if Juve's logo was the same throughout the years.  However, when you look at the history of Juventus' logo, it's changed greatly compared to some clubs, especially EPL clubs.  

I would actually prefer that Juve do something completely different for a logo rather than continuing to tweak the old emblem again.

shut up and take my money :O

@DeviAngel where did you get that? is that real? sexy as hell if it is.

rincon wrote:@DeviAngel where did you get that? is that real? sexy as hell if it is.

It's not real. It's a design idea by a fan. Just.juve on instagram

rincon wrote:@DeviAngel where did you get that? is that real? sexy as hell if it is.

What Luca said but it was shared so much and its so popular that for a moment I thought its the real deal..

The original template for the new logo has apparently been found...

Milan and Inter to follow Juventus and change logo...

The shirt Devi posted is amazing. The white strips need to be less bright or replaced with gold stripes if we'll use it as a away or third kit.

The idea of turning it on a brand is positive , you can sell all kinds of stuff with a Jj logo on it. It doesn't relate to football only so we are a step ahead in market. If we grow our football success as well we can be a marketing giant like Man.Utd pretty soon.

juve_gigi wrote:

My futurw wife will be lucky to have me

So tell me , where are we discarding our history again ?

Are you serious @S ? come on.

The fact that it has some logic in terms of design doesn't mean its not discarding our history.

What does that diagram even show? the shield it uses is not even one that has even been used for Juventus. Look at our past symbols and see the coherency in them (except for the zebra one but that was actually awesome ). This shares nothing with our crests except the name "Juventus".

What the hell was wrong with our current logo? it was even redone just 10 years ago, I understand if they want change to keep it fresh like they have done in the past. This wasn't that though, it wasn't an evolution, it was just throwing away everything from the old logos and making something new. Thats bullshit.

If they wanted this brand they should have just made it a "Juventus clothing brand" and used for the away jersey, like Milan does with their 2 logos. This way, everybody is happy.

I agree with @S, its not like they changed the name of the club. Its a logo simple as that plus its roots are from Agnelli plus we already have used the J as a logo. Calma people ffs its marketing something we need and lack.

The shield refers to the scudetto badge. The rest as you said is the black and white stripes and the letter J. They took the horse/zebra out of the logo but the reaction on here sounds like they replaced the old logo with some random Chinese letters or something. Our logo is not our only identity. Its not the be all and end all. As cringey as it sounds, we identify ourselves more with winning, determination, grinta and all those types of cheesy stuff. Juventus is always built towards winning the national league. The motto of the club also refers to the same. So what if they transformed our old logo into a non-footballing-esque logo ? We do retain a part of our history and identity with it.

Besides this is not some Arab or Chinese businessman buying the club overnight and changing the logo. Its the Agnelli's who are doing it so i dont see much of a problem as they do understand as much as the fans do and perhaps even more about retaining our history and identity.

The overreaction of the logo everywhere from Juve fans has gone a bit overboard in my opinion and i'm sure people will come to terms with it pretty soon.

Its not a horse/zebra, its the bull from Torino. A club's crest is the first line of identity it has.

Look at the post from Juventude and see Juventus, look at the new logo and see...? what? a clothing brand? why not just go ahead and support armani or gucci? Completely soulless.

Even the Inter fans in the general section are disappointed by this. Our crest weighted a lot, it commanded respect and reflected history. This is closer to an adidas logo than a Juventus Football Club crest.

I've read articles saying that this was a dream of Gianni and Umberto dating back in 1993. They wanted Juventus to operate like Ferrari does in Formula 1. Giraudo was planning to start this whole J project back in 2006 but calciopolis came and we all know the shit-storm that followed.

The J-Medical, the J-Stadium, the J-Museum, the J-Village, everything was planned more than 20 years ago so Juventus could be an independent organization without the need of the Agnelli's.

We all know that the Agnelli family is one of the best in the world in their field. I'm not surprised at all that they were so, so, so ahead of everyone.

I repeat, they were planning this more than 20 years ago. Amazing.

Watch every big club slowly follow us.

I dint deny a club's crest is the first line of identity but i am just merely stating that it does not represent the only identity. Say what you want, but Juventus is a club that has transcended regional borders across the country so i've never really seen it as a Torinese team per se, just that we seem to have the headquarters located in Torino. Juventus associates itself with the entire country, thats how i've always seen it. I'm talking in respect to the removal of the Torinese bull.

Even then, other than that, what other part of our history have we exactly discarded ? We still have a logo in black and white not in black and blue which represents our colours. I already mentioned the scudetto badge which was the idea behind the 2nd J which is also a part of our history. What else have we exactly discarded ?

On first sight , with such a simplistic design, this might look like a clothing logo but this is not something they decided to do overnight. I'm sure there was a lot of thought process behind this radical change.

And since my English isn't that good and I can't express myself in the way I want to I will simply post the article so you guys can understand what I mean.

http://www.repubblica.it/2006/04/sezioni/sport/calcio/serie_a/campioscud/campioscud/campioscud.html


The article is from 2006.

@rincon

Agnelli :

The new logo, which will be in use from July 2017, represents the very essence of Juventus: the distinctive stripes of the playing jersey, the Scudetto – the symbol of victory – and the iconic J for Juventus. These three elements make up the DNA of our club.

I understand how its made. Its just strange, it will take a while for me (and others) to adapt to that as a football crest that holds any weight.

I see the current crest, or Bayern's or Madrid's, and I immediately understand the team and how imposing they are on a football pitch.

Then I see our new logo and I get absolutely 0 "intensity" from it. Nothing about it seems intimidating. Mostly because of its too disconnected from anything of the past. It doesn't evoke the feeling of any past victories or achievements.

They just did away with all of that. In the future as we hopefully continue winning things, it might build the same reputation, but right now it got none. Weak.

I don't see any negative effects except some hurt feelings (I guess for all of us). The rest is a possible positive effect in our marketing, a field we are way behind clubs like Barca,Real,Man.Utd who buy players only by selling their shirts.
Like I said before , the logo is not everything, Agnellis nees to back it up with investments and success so it can really turn into a huge brand.
That's the good news about it. If they really mean bussiness and they should , they will start injecting more money to bring trophies to this team (I mean CHL mostly) so the brand will be successful and raise profit from our sales. If the logo will stay just as a simple change it wont be anything good.

But with all the J-Museum , J-Medical and all Continassa projects I think we are a step ahead of other clubs. Bet they will soon follow us.

There are big teams in Italy who don't own a stadium yet. We are not one but two steps ahead them now. And we need to look forward.

http://www.independent.co.uk/sport/football/european/juventus-new-badge-is-not-simply-an-excess-of-modern-football-theyre-leaving-serie-a-behind-a7533006.html

Great read. Agnelli is a GOAT pres.

GOAT move, fully on board with it.

if you think our (idk 10th?) latest badge change is discarding our history then you're too sentimental.


Whats 'wrong' with our current badge? Nothing. Is it going to catch on as it's own brand and turn heads? No.

Do I give a shit about a badge design over the chance of modernising our club, increasing our revenues and attracting new fans? No.

Didn't realise changing our 12 year old badge erased our clubs history.

Main man Tom

To me, the crown and the bull were staples of the emblem but I've come to terms with our new emblem, as everyone should because it is here to stay, and I think we'll see some very stylish shirts.