MLS has a new Logo

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MLS has a new Logo Empty MLS has a new Logo

Post by VendettaRed07 Thu Sep 18, 2014 11:11 am

MLS has a new Logo Th-mls10
(click to enlarge)

:facepalm: :facepalm: :facepalm:

Not sure what to even say. Has there ever been a league that shot its self in the foot with poor designs/brandings as MLS?..

Why is there so much blank space. Why does that stupid line come out like that?.. The old foot with the ball was much better. And l didn't think it was possible to design a worse one. They should have just kept it.

l guess it looks a little better in the alternate colors. But still, pretty bad.

http://www.si.com/soccer/planet-futbol/2014/09/17/new-mls-logo-crest-shield-major-league-soccer
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Post by Bellabong Thu Sep 18, 2014 11:29 am

MLS has a new Logo Columbus-Crew

'nuff said. MLS.
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Post by rwo power Thu Sep 18, 2014 11:44 am

I added a smaller preview for the picture.

BTW, I find it somewhat peculiar that they go for different colours to go with the different logos of the clubs. I always thought that branding was about having *one* unified logo and colour...
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Post by McLewis Thu Sep 18, 2014 1:14 pm

Awful tbh.....what's with the tail?
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Post by rwo power Thu Sep 18, 2014 1:27 pm

McLewis wrote:Awful tbh.....what's with the tail?
The kid that designed the logo slipped with the pen and no one bothered to edit it afterwards?
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Post by arabprince Thu Sep 18, 2014 2:49 pm

Backwards Q? hmm
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Post by VendettaRed07 Thu Sep 18, 2014 3:16 pm

rwo power wrote:
McLewis wrote:Awful tbh.....what's with the tail?
The kid that designed the logo slipped with the pen and no one bothered to edit it afterwards?


Explanation from mls on the line and overall design of the logo

"SLASH: The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”
FIRST HALF AND SECOND HALF: The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world."

Oh.. My .. Good, LORD...
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Post by VendettaRed07 Thu Sep 18, 2014 3:18 pm

Phritz wrote:MLS has a new Logo Columbus-Crew

'nuff said. MLS.


Thankfully they are changing this in October this year.

The Revs logo is even worse though, with no end or change in sight Sad
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Post by RealGunner Thu Sep 18, 2014 4:31 pm

Not sure of MLS or Chinese Football Federation
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Post by Arsenalfaithfull Thu Sep 18, 2014 4:38 pm

lol lets not act like the old logo was any better.
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Post by McLewis Thu Sep 18, 2014 4:52 pm

VendettaRed07 wrote:
rwo power wrote:
McLewis wrote:Awful tbh.....what's with the tail?
The kid that designed the logo slipped with the pen and no one bothered to edit it afterwards?


Explanation from mls on the line and overall design of the logo

"SLASH: The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”
FIRST HALF AND SECOND HALF: The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world."

Oh.. My .. Good, LORD...


rofl

dat American symbolism.
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Post by B-Mac Thu Sep 18, 2014 5:08 pm

loooooool just saw this :facepalm:

at least the TFC version looks better then this pos tho
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Post by M99 Thu Sep 18, 2014 5:45 pm

MLS has a new Logo 1174948_828229887209277_2442245549504591444_n
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Post by VendettaRed07 Thu Sep 18, 2014 5:51 pm

Lol mls fans on reddit

MLS has a new Logo VrAQ8Jv

MLS has a new Logo T08SbHl

MLS has a new Logo UXd6hXO
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Post by RED Thu Sep 18, 2014 6:03 pm

VendettaRed07 wrote:
rwo power wrote:
McLewis wrote:Awful tbh.....what's with the tail?
The kid that designed the logo slipped with the pen and no one bothered to edit it afterwards?


Explanation from mls on the line and overall design of the logo

"SLASH: The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”
FIRST HALF AND SECOND HALF: The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world."

Oh.. My .. Good, LORD...


Load of nonsense rofl rofl
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Post by LeSwagg James Thu Sep 18, 2014 6:04 pm

I don't think it looks that bad, and the color changing to match kits is a brilliant idea imo.. All leagues should do that
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Post by CBarca Thu Sep 18, 2014 7:55 pm

That's just an awful logo...
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Post by Lord Awesome Thu Sep 18, 2014 9:26 pm

Dang. Pretty sure my custom team badges in Pes 2007 look better than this one.

Please at least put some yellow or green on the blank zone.

Or make the lines black or white and put some blue instead. Grey can work well even. Most of all tho. At least put some text or symbol on the blank part. Red stripes maybe?

In it's defense tho, at least it won't look so bad on TV were the background isn't a white color like in these forums. The white will shine better in a different colored environment.
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Post by rwo power Thu Sep 18, 2014 9:30 pm

I think this ...appendage might be seen very wrongly by evil people hmm
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Post by Lord Awesome Thu Sep 18, 2014 9:33 pm

Wait RWO, you're at 50% troll level? Shocked

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Post by rwo power Thu Sep 18, 2014 9:44 pm

Lord Awesome wrote:Wait RWO, you're at 50% troll level? Shocked
Naw. There was a Clash of the Titans between BC and me that ended in a draw Very Happy
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Post by McLewis Thu Sep 18, 2014 10:26 pm

LeSwagg James wrote:I don't think it looks that bad, and the color changing to match kits is a brilliant idea imo.. All leagues should do that


I agree on this at least. I like that each club get's their own version of the logo, which increases their marketability to the fans.

Just wish the logo itself were better. Much better.
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Post by VendettaRed07 Thu Sep 18, 2014 11:26 pm

Ok some of the fans designs of this are amazing.

RSL: MLS has a new Logo REmIEjc

Metrostars/Redbulls: MLS has a new Logo Metrostars-Red-Bulls-logo

Portland: MLS has a new Logo SHB0wuI

The Dynamo: MLS has a new Logo Mb6Fdae

NYCFC: MLS has a new Logo Vog0Vwy


Revolution: MLS has a new Logo KbOJhhR

Ok, lF MLS actually does stuff like this with team specific logos and art... Then this is amazing...
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Post by McLewis Thu Sep 18, 2014 11:30 pm

I believe the team-specific logos are only reduced to the team colors. I don't think they have designs in the blank part, which is unfortunate.

Hopefully, MLS will allow this however and clubs can even market this by reward the fan who submits the best design by using that as their MLS logo.

Many possibilities here if MLS aren't being bull-headed about this logo.
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