Here is the man who is changing the mentality Juventus

Young, capable and competent. For many Juventus fans this face has a name and it increased a club starts behind the scenes, with characters "shadow" but essential to be first in everything. Francesco Calvo, director of marketing and sales is the Commercial and Marketing Director of Juventus Football Club
Calvo, 34, returned to Turin, where he was born, after a long experience abroad within Philip Morris International.

At the headquarters of the multinational tobacco, in Lausanne, Switzerland, the manager has held various roles in the world of sponsorship, first in Marlboro F1 team and then as Head of all the Marlboro sponsorship in motorsports. For the President Andrea Agnelli is a point of reference, respected by the League and other clubs. Together with the Head of Press, Claudio Albanian, Juve are enhancing the brand and bringing up the colors black and white.